The AdSecure engineering team has been very busy over the last few weeks, and we are very excited to announce a major product enhancement that will further improve the overall detection of malicious ads. The new feature offers clients the possibility of scanning tags and landing pages from Residential IPs.
Residential proxies are IP addresses from a standard Internet Service Provider (ISP), often DSL or cable, that are wired directly into a user’s home, unlike Datacenter proxies, which are IP addresses that come from a secondary corporation and work by hiding the users’ IP addresses from the internet.
AdSecure’s Residential IP features allows you to:
1- Beat cloaking practices
Cloaking is a common technique used by bad actors to display different ads or landing pages to users than the ones that are approved by ad platforms. Because ad platforms usually use Datacenter and not rotating IPs, it is easy for a criminal to know which IP address the compliance team is using during the review process, so the bad actor fools them by serving a compliant ad, while serving a malicious version to the rest of visitors.
2- See what real users see
Now you can scan ads and landing pages that are the ones being seen by ‘real’ users so you can verify the integrity of each offer.
3- Safeguard Your Audience.
Protect your users and your reputation by stopping non-compliant ads and landing pages.
As of today AdSecure gives you access to Residential IP scanning for over 70 GEOs including: US, Canada, Germany, France, Mexico, Italy, Thailand, Brazil and many more. In the near future AdSecure be adding more Residential IPs.
Contact us now if you are interested in testing this feature for free.