Dublin 13 November 2019. In its continued efforts to improve the digital advertising ecosystem by fighting against bad ads, AdSecure, the rapidly growing ad security startup, is proud to announce that the company has been verified as a member of the TAG Registry by the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative that fights criminal activity across the digital advertising supply chain.
What is the TAG Registry?
The TAG Registry is a Who’s Who of trusted partners for companies involved in digital advertising. This voluntary registry identifies trusted participants in the digital advertising ecosystem, enabling companies to feel confident that they are doing business only with responsible partners and avoiding association with criminal activity throughout the entire supply chain. The TAG Registry creates a closed system including supply chain participants that have demonstrated their commitment to higher standards of transparency and disclosure to their partners.
TAG was created with a focus on four core areas:
- Eliminating fraudulent digital advertising traffic
- Combating malware
- Fighting ad-supported Internet piracy to promote brand integrity
- Promoting brand safety through greater transparency
Mat Derval, AdSecure’s Product Manager commented, “AdSecure understands that digital advertising quality is a major concern for publishers and ad platforms, and joining the TAG Registry is just one of many steps we are taking to help our customers ensure that they are keeping their users safe and engaged while delivering safe ads. AdSecure is now listed in the TAG Registry, joining a protected community of supply chain participants that demonstrate a commitment to higher standards of transparency and disclosure to their partners.”
AdSecure empowers ad platforms & publishers to take back control of their ad quality by providing constant detection & notification for ad security, compliance, and quality issues within the digital ad supply chain.
To learn more about how AdSecure is driving a safer digital world for everyone, contact us today.