Unveiling our latest detection - Blacklisted URL

As part of our mission to build a safer digital world, this week we are pleased to roll out our newest security detection, which plugs into a multitude of web and antivirus blacklists to provide deeper insight into the security -- or lack thereof -- of every URL in a given ad redirection chain.

Continue reading

Inside AdSecure: Diving deeper with the "click-on" option

Welcome to Inside AdSecure, our ongoing series that dives into different aspects of the platform, to ensure our partners always get the most out of our solution. 

In this installment we're looking at an easily enabled function that allows for a deeper level of analysis of the user experience when they opt to engage fully with banner and native ads: the click-on button. 

The Fundamentals: What happens to the user post-click?

While many attacks injected within a banner creative can trigger without proactive engagement from users visiting the website where the bad ad is displayed, some attacks are more deceptive, hiding their attacks on the other side of the ad after the user has engaged and clicked on the banner. Once an infected ad has been clicked, attacks can happen at multiple points within the complete redirection path, leaving the user hit with a nasty malware to deal with, or a phishing URL extracting their personal and financial details. 

However it's not just banners that can have this sort of fraud hiding on the post-click side of the ad. This is exactly the same technique that is used when fraudsters launch malicious threats within Native ads, and it is highly effective. Native ads have become very popular as a format because they are less intrusive than other banners and pops, and flow with the other content on the site. This leads to a higher click rates from users, and it's when they engage by clicking on the native ad where they can fall victim to a redirection hijack that sends them to a malicious page, a ransomware attack, or any other number of digital threats. 

The Pro-tip: Enable the click-on feature for complete insights into the user journey

AdSecure's click-on button couldn't be easier to enable for any projects that are monitoring native ad campaigns, where it is crucial to explore what happens post-click continuously, or for projects analysing your banner ad campaigns where you want to know if there is something dangerous waiting for the user on the other side. 

To enable the click on projects created manually within the AdSecure user interface, you can do this easily during the initial project set up by enabling the click-on button located just above the proxy location options in the set-up window, as seen below. 

Should you decide that you want to add the click to an already existing project, you can always open the project and enable the click function at any time while the project is running. 

Once the project has been submitted and the analysis complete, the report AdSecure generates detailing the analysis will include a page that details the results both for the initial scan of the ad and the results for the post-click content here. You can easily toggle through each report to get insights on every step in the redirection path by clicking on each option.

Clicking on native ads is THE best way to ensure the end users engaging with these ads remain safe while doing so, and it provides an extra layer of security for your banner ad campaigns by uncovering what could be waiting on the other side of the interaction. 

If you would like additional support with how best to utilise our click-on feature within your projects, please contact us at support@adsecure.com  

Traffic Factory & AdSecure come together to protect users from digital risk

Dublin, 13 May 2019. AdSecure has formed a new partnership with global ad network Traffic Factory to be their ad security technology provider and drive the continued safety of their network.

AdSecure's innovative technology will scan ad campaigns for suspicious activity before they launch on Traffic Factory's network and then further analyse those campaigns while they are live. Suspicious activity can range from quality issues that damage the user experience, such as auto-redirects, back button hijacks, and auto-downloads, to harmful user security threats like malware, browser lockers, phishing URLs, and ransomware. AdSecure will provide constant detection and notification for these and many other digital threats for Traffic Factory, allowing them to immediately halt the offending campaigns and take the appropriate action to maintain user security and provide an amazing experience, every time.

Takanori Kanto, Sales Director at Traffic Factory commented, "It is with great pleasure that we announce our official partnership with AdSecure, a disruptive new force within the field of ad verification and the fight against malvertising. This collaboration will continue to ensure that our network is 100% secure for both publishers on our network and of course, their end users."

Bryan Taylor, Sales Manager at AdSecure added, "We are delighted to come together with Traffic Factory to launch this great new partnership. Traffic Factory serve over 6 billion daily impressions, and the integration of our ad security solution on Traffic Factory's network ensures that we can work together to protect millions of internet users from today's most modern and pernicious digital threats, and solidify the security of the ads served to Traffic Factory's premium quality traffic sources.

AdSecure provides constant detection and notification of security, compliance & quality issues within the digital ad supply chain. To find out how AdSecure can provide protection for your online business visit www.adsecure.com

TrafficFactory is a global provider of high quality traffic. We've harnessed the most up-to-date, accurate Geo-targeting technology , and combined with our Real-Time Bidding model, our clients get the high quality traffic they deserve at a price they can feel good about. To learn more, please visit the site www.trafficfactory.com

For further press information

Contact press@adsecure.com