AdSecure’s latest platform feature scans for Google compliance

AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, today announced that it has updated its scanning technology to recognise and flag advertisements that are not compliant with Google’s Abusive Experience Report. AdSecure’s latest platform feature uses state-of-the-art image recognition technology, machine learning and AI to recognise all ad formats and creatives that Google considers to be abusive and therefore non-compliant.  

According to Google’s Abusive Experience Report the following ads are specifically designed to mislead users and are therefore non-compliant:

  • Auto-redirect the page without action from the user.
  • Take the user to an ad landing page or other content when they click anywhere outside of the user-visible border of the element.
  • Resemble system or site warnings or error messages.
  • Simulate messages, dialog boxes or request notifications.
  • Depict features which do not work.
  • Display a “close” button that does anything other than closing the element when clicked.
  • Imitate Antivirus Alerts

Source: https://support.google.com/webtools/answer/7347327

Source: https://blog.chromium.org/

Google states that from 15th February, publishers that feature any of the aforementioned abusive ad experiences will receive a violation notification. The publisher will have 30 days to stop displaying the non compliant ads and will have to submit their site for review via WebTools for approval from Google. For each listed experience, Google will provide a brief definition, the URL of the incriminated page, screenshots and a short video that shows the misleading element(s).

Once the publisher has fixed all the issues from the report, he will have to submit his website for review. Even though Google has not publicly shared an exact time frame on how long the review process would take, some sources seem to indicate that the review could take around two weeks. If the publisher fails to comply, external links (window.open/new tabs) will be blocked on the entire site which lead to a loss of ad revenue, including from Google Adwords.

Mathieu Derval, Product Manager at AdSecure commented, “We are excited to be adding new violations that Google considers as abusive to our detection arsenal. This new platform feature is a ‘must have’ for ad network platforms, publishers and ad operations teams. Not only does it ensure that publisher revenues are not compromised by penalisation from Google, but publishers continue to preserve trust and security within the online advertising ecosystem.”

Derval continued, “AdSecure clients have the capacity to run comprehensive scans to inspect their ad tags and will receive real-time notification alerts through AI assisted analysis, each alert features a comprehensive report listing the non-compliant elements, allowing clients to take immediate action and reduce the risk of their own publisher clients getting flagged by Google.”

If you would like to find out more about incorporating AdSecure into your business, please visit https://www.adsecure.com/contact/ for more information.

3 reasons to use AdSecure’s new Residential IP scanning technology

The AdSecure engineering team has been very busy over the last few weeks, and we are very excited to announce a major product enhancement that will further improve the overall detection of malicious ads. The new feature offers clients the possibility of scanning tags and landing pages from Residential IPs.

Residential proxies are IP addresses from a standard Internet Service Provider (ISP), often DSL or cable, that are wired directly into a user’s home, unlike Datacenter proxies, which are IP addresses that come from a secondary corporation and work by hiding the users’ IP addresses from the internet.

AdSecure’s Residential IP features allows you to:

1-  Beat cloaking practices

Cloaking is a common technique used by bad actors to display different ads or landing pages to users than the ones that are approved by ad platforms. Because ad platforms usually use Datacenter and not rotating IPs, it is easy for a criminal to know which IP address the compliance team is using during the review process, so the bad actor fools them by serving a compliant ad, while serving a malicious version to the rest of visitors.

2- See what real users see

Now you can scan ads and landing pages that are the ones being seen by ‘real’ users so you can verify the integrity of each offer.

3- Safeguard Your Audience.

Protect your users and your reputation by stopping non-compliant ads and landing pages.

As of today AdSecure gives you access to Residential IP scanning for over 70 GEOs including: US, Canada, Germany, France, Mexico, Italy, Thailand, Brazil and many more. In the near future AdSecure be adding more Residential IPs.

Contact us now if you are interested in testing this feature for free.

AdSecure launches ad scanning for premium 3G mobile carrier IPs

Barcelona, 13 November 2017.  AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, today announced that it has significantly improved its mobile ad scanning technology by implementing 3G proxies across a range of countries and mobile carriers.  

This new platform feature allows clients to scan live campaigns that are targeting specific mobile users.  This is a highly powerful feature as advertisers tend to show different type of offers for 3G and Wifi users, and this can be challenging to monitor.  

The feature works by allowing clients to scan by country, 3G carrier network and iOS or Android.  Once a fraudulent, malicious, non-compliant campaign or landing page is detected the client is immediately emailed a comprehensive analysis of each anomaly detected, which leads to a better understanding of the ad’s redirection chain  so that they can take action.  AdSecure has deployed this feature in 16 countries, supporting over 50  mobile carriers. And planning to release new mobile carriers in the near future, to offer the widest range of 3G proxies in the market. Current locations include :

  • Austria: A1 / T-Mobile / Three
  • Belgium: Base / Orange / Proximus
  • Brazil : Claro /OI / TIM / Vivo
  • Canada: Bell / Rogers / Telus
  • France: Bouygues Telecom / Free / Orange / SFR
  • Germany: e-plus / O2 / T-mobile / Vodafone
  • India: Airtel / Vodafone / Idea / Aircel
  • Italy: Three / Tim / Vodafone / Wind
  • Mexico: AT&T / Movistar / Telcel
  • Netherlands: KPN / T-Mobile / Vodafone
  • Poland: Plus / T-Mobile
  • Portugal: Meo / Nos / Vodafone
  • Spain: Movistar / Orange / Vodafone / Yoigo
  • Switzerland: Orange / Sunrise / Swisscom
  • UK: EE / O2 / Three / Vodafone
  • USA: AT&T / Sprint / T-Mobile / Verizon

A full list can be viewed here.

Mat Derval, Product Manager at AdSecure commented, “AdSecure’s core mission is to protect the internet browsing experience and the addition of our new 3G feature allows clients to scan ad campaigns aimed at desktop and/or mobile 3G connections.  Now publishers and ad networks have the the tools to immediately identify fraudulent campaigns and ensure that their ad space inventory is filled with compliant, malware free ads to protect their users.  Additionally ad networks working with affiliates can now scan affiliate mobile offers and mobile carriers can scan ads that are using their 3G network.”

AdSecure will add more countries and mobile carriers very shortly.  For further information visit https://www.adsecure.com

AdSecure launches in Beta to beat malvertising

Barcelona 4 September 2017 – AdSecure, is a brand new ad verification tool aimed at Ad Networks, Ad Operations Teams and Publishers to ensure a continuous compliant and malware-free ad delivery and sustain a secure and safe user experience for website visitors.

AdSecure’s technology is built around a custom-made crawler using behavioural targeting techniques and is able to run checks from multiple browsers, devices and over 70 GEOs. The technology allows clients to automatically scan ad tags and landing pages for non-compliance and malware in real-time, 247.

As soon as AdSecure’s system detects a threat, it generates real-time notification alerts through intelligent threat analysis. The alerts are immediately sent to the client via email or through an API giving them access to comprehensive reports listing all malicious links, which then allows the client to take the appropriate actions.

AdSecure is quick to set up and it saves clients valuable time and resources by cleaning out malware and non-compliant advertising and therefore protecting their online reputation.

Mathieu Derval, Product Manager at AdSecure comments,

“Malvertising poses a very serious threat for the online community and for the entire online advertising ecosystem. Malware distributed through the digital advertising supply chain degrades overall trust in this ecosystem. Cybercriminals are taking advantage of the open system which relies on multiple parties including advertisers, ad networks, ad exchanges and site publishers. The boom in programmatic advertising offers attackers advanced targeting options making their malicious campaigns extremely effective and difficult to detect. This is why we created the AdSecure platform to give the industry the most effective, accurate and reliable ad verification tool.”

Mathieu Derval is attending the leading digital economy show Dmexco in Cologne 13-14 September, to book a meeting with Mathieu please contact us.

AdSecure is currently in Beta testing, if you would like to find out more about incorporating AdSecure into your business please contact us, for more information or visit www.adsecure.com.

ENDS For further press information please email press@adsecure.com.