Barcelona, 12 March 2019. EXOGROUP, the digital technology enterprise business group, today announced it is making a further significant investment in its online ad verification technology company AdSecure. AdSecure was launched in 2017 to provide ad networks and publishers with ad scanning technology to ensure safe, compliant and malware free ad delivery.
EXOGROUP’s further investment of 1 million euros will be used to build more features for the AdSecure platform, grow the existing team and invest in marketing and sales strategies to continue to grow AdSecure’s business.
EXOGROUP’s CEO and Founder Benjamin Fonzé commented, “Ad networks and Publishers face many challenges in today’s market. It is of paramount importance that the end user is protected from cybercriminal activity. AdSecure is constantly developing new AI technologies that intercept any suspicious activity hidden deep within online ad formats, be it in the creatives, ad formats or advertiser landing pages.”
“The impact of malicious attacks on end users can have negative effects on business growth, profit and customer confidence. It’s important that businesses have the tools available to stop end users being exploited by unscrupulous people who are looking for any opportunity to steal or misuse personal and confidential information as well as hijacking a users devices for malicious means.”
“85% of Internet users prefer an ad-supported free Internet therefore it is the duty of all platforms to ensure that those users are fully protected. Our further investment in AdSecure is EXOGROUPs commitment to keeping the internet safe for all users.”
AdSecure currently offers a comprehensive range of features that ad networks and publishers can utilise including:
Intelligent Scanning: Crawler technology that automatically scans ad tags, smart links, landing pages, programmatic RTB campaigns and native ads.
Fully automated platform: Easy integration with our powerful API.
Robust detection: Ensuring ads are compliant with client guidelines with extensive detection coverage.
Multi-targeting: Protection from cloaking practices and using behavioral targeting techniques, checking from multiple browsers, devices and locations including residential and mobile carrier IPs to ensure compliant ad delivery and advertiser landing pages.
Instant detection notifications: Whenever a violation is detected, AdSecure generates real-time notification alerts via a callback url or email. The notification provides advanced reports with forensic grade information and detail.
Spy tool: Access every single report, regardless of the detection outcome, allowing a deeper level of forensic analysis thanks to the complete ad redirection chain provided.
AdSecure intelligence: Real-time response feature applied to AdSecure’s historical dataset allowing malicious domain blocking.
Ad performance: Monitor the horsepower of ads to stop SEO penalisation from slow ads, and regain control of website performance