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Inside AdSecure: How clients scan for Malvertising

By Guandi

February 6, 2024

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At AdSecure, we understand that the digital advertising landscape is constantly evolving, presenting both opportunities and challenges for advertisers and publishers alike. In this dynamic environment, staying one step ahead is crucial. That's why it is a good idea to dive into our client's scanning activities and explore how AdSecure's cutting-edge technology empowers them to navigate the digital advertising space with confidence. In today's article we explain to you how clients scan for Malvertising using AdSecure:

Automate compliance tasks: A Game-Changer in Ad Security

Wondering how to scan for malvertising efficiently and easily? AdSecure is an Ad Security platform that automates your compliance tasks and is predominantly embraced by ad operations and ad compliance teams, key stakeholders responsible for ensuring the secure and efficient delivery of advertisements. Given that ad delivery plays a crucial role in influencing business revenue and maintaining a positive reputation, these teams find immense value in utilizing AdSecure. By leveraging AdSecure, they can streamline their workflow, minimizing the need for manual campaign checks, and entrust the platform to handle these tasks effectively on their behalf.

Let's take a closer look at how clients scan for Malvertising using AdSecure:

5 Things That Motivate Malvertisers and how we stop them!

Graph 1: How to scan for malvertising? AdSecure client scans source

From the graph we can see that nearly 89% of our users utilize AdSecure services via API or automated projects, meaning that almost all our users use AdSecure service in an automated approach which offers great benefits for ad operation processes. We can name a few:

  • Efficiency: Automation allows for quicker and more efficient processing of ad campaigns, even when dealing with a high volume of content. Integrating AdSecure API directly into your workflow can automate the scanning and verification process without manual intervention.
  • Real-time Monitoring: API integration enables real-time monitoring of ad campaigns. This means that as soon as an ad is submitted, it can be quickly scanned and assessed, allowing for immediate action if any issues are detected.
  • Reduced Human Error: Automation minimizes the risk of human error associated with manual checks. It follows predefined rules consistently, reducing the chances of oversight or mistakes in the ad verification process.
  • Timely Responses: API integration allows for swift responses to emerging threats or issues. This is crucial in the dynamic landscape of online advertising, where quick action can prevent potential damage to brand reputation or revenue loss.
  • Customization: API and automated projects offer flexibility for customization based on specific needs. You can tailor the integration to fit your workflow, for example, pausing campaigns or suspending accounts automatically, ensuring that AdSecure aligns seamlessly with your existing processes.

Up-to-date Devices and Browsers: Providing Clients with Diverse Options for Simulating Authentic User Experiences

AdSecure's scans go beyond the surface, delving into the specifics of the user's device. This level of granularity allows us to detect anomalies and potential vulnerabilities that may be exploited by malicious actors. Let's take a look at how to scan for malvertising using AdSecure and how our clients scan their content through various device and browser combinations.

5 Things That Motivate Malvertisers and how we stop them!

Graph 2: Example of AdSecure client scanning content through various device and browser combinations

The benefit of AdSecure offering a range of device and browser combinations lies in its ability to provide a more comprehensive and realistic environment for scanning ad campaigns. This diversity ensures a closer simulation of real user experiences, offering several advantages:

  • Accurate Representation: Different users access content through various devices and browsers. By offering a variety of combinations, AdSecure better mirrors the diverse ways users interact with online content, resulting in more accurate testing and verification.
  • Enhanced Campaign Compatibility: Ads may behave differently across devices and browsers due to varying specifications and capabilities. Providing multiple options allows users to ensure that their campaigns are compatible and visually appealing across a broad spectrum of platforms.
  • Improved Quality Assurance: Testing ads on a range of devices and browsers helps identify potential issues and discrepancies early in the campaign approval process. This proactive approach enhances the quality assurance process, reducing the likelihood of errors reaching the live environment.
  • Comprehensive User Experience Testing: AdSecure's diverse options allow for comprehensive testing of user experiences, considering factors such as screen size, resolution, and browser functionality. This contributes to a more thorough evaluation of ad effectiveness and user engagement.

Authentic Environment Monitoring: Preventing Bad Actors From Bypassing the Verification Process

Digital environments are dynamic, with new threats emerging constantly. AdSecure's client scans are designed to adapt in real time, monitoring environmental variables such as geolocation and proxies to identify and neutralize threats as they arise.

AdSecure provides residential proxies for scanning, taking our users' ad security to the next level. Unlike a standard proxy network that most scanning tools use and consists of a small range of IPs, a residential proxy network is made up of legitimate IP addresses attached to a physical location, so depending on which location you are looking at, the number of IP addresses could be anywhere from ten thousand to ten million. The effective use of residential proxies is key to stopping one of the most evasive attack methods cyber criminals can deploy: Ad Cloaking via IP blacklisting.

Around 37.5% of AdSecure effectively and consistently monitor their ads using residential proxies, and we keep advising our clients to perform analyses using residential proxies in these key scenarios:

  • Risky Campaigns: When you expect a specific campaign to be of a higher level of risk, use residential proxies for scanning. For example, with campaigns that target risky countries or devices, or where the offers rotate frequently.
  • Unknown Third-party campaigns: When campaigns come from unknown third-party partners or suspicious advertisers that have a previous history of malicious activity.

AdSecure Client Scans in Action: How clients scan for Malvertising

Imagine a scenario where a user encounters an ad that appears harmless on the surface. With AdSecure's verification system, we go beyond the visual aspects, simulating the user's device and browser to uncover any hidden threats. Whether it's a sophisticated malware attempt or a potential privacy threat, our technology is geared to safeguard against many risks.

AdSecure empowers our clients to:

  • Mitigate Malware Risks: Identify and neutralize malware attempts before they can harm users.
  • Enhance User Experience: Ensure a seamless and secure browsing experience for your audience.
  • Protect Brand Reputation: Safeguard your brand by preventing association with malicious or inappropriate content.
  • Stay Ahead of Evolving Threats: Benefit from real-time monitoring to counter emerging threats proactively.

Conclusion: How can I detect Malvertising in ad campaigns?

In an era where online threats continue to evolve, having a robust ad security solution is non-negotiable, and now you know how clients scan for Malvertising using AdSecure! AdSecure's ad safety solutions serve as a powerful tool in your arsenal, offering a comprehensive and proactive approach to ad security. By prioritizing the safety and satisfaction of your audience, you can confidently navigate the digital advertising landscape, knowing that AdSecure has your back.

Want to know more about what AdSecure clients say about us? Check out our Case Studies to see how AdSecure, an Ad Security platform that fully automates your compliance tasks, helps them enhance their ad security. For more insights into the world of ad security and the innovative technologies powering our solutions, stay tuned to the AdSecure blog. Still wondering 'How can I detect malvertising in ad campaigns'? Together, let's create a safer and more secure digital advertising ecosystem.

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