Why does Pushground need AdSecure?
Pushground is a powerful platform that is built for speed, therefore, one of its greatest features is allowing users to launch new campaigns immediately with their instant campaign approval and real-time data aggregation. This way, Pushground's clients can focus more on creating ads, analyzing campaigns, and optimizing results. In addition, they can concentrate on setting up complex A/B tests and other effective campaign experiments.
Instant campaign approval is definitely great news for advertisers. However, it comes with a risk of campaign quality and security issues for publishers and end users. Here is where AdSecure comes into play. Pushground integrates with AdSecure via its API. It sends all of its active campaigns to AdSecure to scan for malvertising and non-compliant ads in real time. Whenever critical violations are detected, Pushground receives notifications from AdSecure via the API callback system. These campaigns are then instantly rejected on their platform automatically. The automated compliance solution provided by AdSecure is essential help for the Pushground ad operations team. The team avoids having to manually review the campaign creatives and landing pages while ensuring that all content going through their ad network meets IAB industry standards and is malvertising free.
Due to the changing nature of ads and the different parameters used to trigger malicious or non-compliant activity, Pushground scans their campaigns several times a day in order to increase the detection rate. This is because players with bad intentions will not always have their attacks active, but will spread them out throughout different days, at different hours, from different locations, etc.